{"id":2359,"date":"2017-11-01T12:00:56","date_gmt":"2017-11-01T16:00:56","guid":{"rendered":"https:\/\/kimcookhome.com\/kchblog\/?p=2359"},"modified":"2018-02-22T11:32:37","modified_gmt":"2018-02-22T16:32:37","slug":"bertazzoni","status":"publish","type":"post","link":"https:\/\/kimcookhome.com\/kchblog\/bertazzoni\/","title":{"rendered":"Bertazzoni: An Italian Brand Brings Performance And Design To Luxury Cooking"},"content":{"rendered":"
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By Kim Cook<\/div>\n

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For PRODUCTS Magazine<\/div>\n<\/div>\n
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Bertazzoni Range in red<\/em><\/p>\n<\/div>\n<\/div>\n

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There\u2019s a region in Italy north of Milan where some of life\u2019s finer things\u2014such as Parmigiano Reggiano, balsamic vinegar, prosciutto, and top-notch sports cars\u2014are born. That\u2019s Emilia-Romagna, and just outside Parma, in the town of Guastalla, is where Bertazzoni<\/a> builds high-end appliances.<\/p>\n

The 6,500-square-foot experiential showroom, designed by Turin-based architect Carlo Malerba, is a sleek, modern-yet-understated space that includes a fascinating museum chronicling the history of the brand from the first rustic wood burning stoves to the latest high-tech models. There\u2019s a beautiful test kitchen where visitors may arrange to sample foods prepared using Bertazzoni equipment.<\/p>\n

On the Casa Bertazzoni entrance wall are the words \u201cFamily. Food. Engineering.\u201d\u2014the three guiding principles, say the family members who lead the company.<\/p>\n

Five generations of Bertazzonis have run the firm; currently father Paolo is CEO, son Nicola is VP of global sales, and daughter Valentina is head of design and branding.<\/p>\n

The company manufactures fine kitchen appliances and has been honing the craft since 1882. Back then the family business was making scales for the area\u2019s cheese and pharmaceutical makers.<\/p>\n

But Francesco Bertazzoni and his Antonio took note of the wood-burning stoves used for heating railcars and began making their own, which they were soon distributing throughout Italy.<\/p>\n

From that first factory in 1909, they expanded in the 1920s as the wood-burning cookers\u2014sold under the name La Germania at that time\u2014began to win awards of excellence.<\/p>\n

Francesco\u2019s grandson Napoleone started adopting the motor industry\u2019s mass production techniques to the kitchen. In the 1950s, gas range production started, and the efficient, non-messy cooking method meant sales took off worldwide.<\/p>\n

In 2001, Bertazzoni began using the Toyota manufacturing model in their factory. Instead of mass-producing ranges and other products to stockpile in a warehouse awaiting orders, the company stocks parts and assembles as orders arrive.<\/p>\n

The system allows production to be nimble and quick, at lower cost, without giving up quality. That\u2019s meant Bertazzoni can offer a high-end appliance that\u2019s not as pricey as others in its category. “The components that make Bertazzoni a luxury brand start with the materials,\u201d says Valentina.<\/p>\n

Ranges are molded from single sheets of stainless steel. Soft-close door hinges allow for one-handed operation, and triple-glazed insulation minimizes heat loss. Precision extends to the signature dual-control power burners, ignition systems, and electric fans so heat and airflow is balanced.<\/p>\n

\u201cFrom handpicked stainless steel that\u2019s truly best-in-class, Bertazzoni appliances are built not only to last, but to look and function beautifully,\u201d the company says.<\/p>\n

Besides traditional steel, the appliances are offered in a spectrum of hues, including orange, red, blue, green and cream\u2014all colors found in the Mediterranean region. And the paint process is inspired by the automotive industry, too.<\/p>\n

Rather than be finished with an automated powder coating, Bertazzoni\u2019s Professional Series is painted by skilled craftspeople who apply the paint, then seal it with a gloss lacquer for a smooth, well-protected surface. The result: the highest degree of light reflection, depth, and color richness\u2014similar to that of a sports car finish.<\/p>\n

Today, the factory produces about 200,000 pieces per year, sold in more than 70 countries. The line includes free-standing ranges, built-in cooktops and ovens, vent hoods, fridges, and dishwashers.<\/p>\n

They\u2019ve won numerous awards, including 100 Examples of Italian Excellence Award and Golden A\u2019Design Award in 2016, as well as several \u201cBest of\u201d accolades in the North American market.<\/p>\n

Venice, Italy-based architect and interior designer Elisabetta Rizzato says she appreciates Bertazzoni\u2019s ranges, and the quality of their materials. \u201cI would say [their] ranges are modern, but also timeless,\u201d she says. \u201cA Bertazzoni kitchen is designed to last a long time, not only in terms of materials but also in terms of design. They don\u2019t follow current trends, but have a unique and recognizable style.\u201d<\/p>\n

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